Ruby Assembly @ Melbourne Music Week Launch

Last week, Limelight PR kindly invited Ruby Assembly Consultants to attend the launch of Melbourne’s second annual Music Week, to be held on 18-26th of November 2011.  In what looks to be a spectacular lineup and following hot on the heels of Melbourne Spring Fashion Week, Melbourne Music Week will celebrate local musicians, niche venues and our supporting hospitality industry.

It was a beautiful spring morning for the launch, and Ruby Assembly’s Iolanthe walked into the city from Carlton’s HQ via the Melbourne Museum – she wears a Leona Edmiston gown and Windsor Smith clogs.

Held at the eclectic Thousand Pound Bend, journalists and guests were welcomed with trays of fresh summer fruits, patisserie and mini-quiches, all washed down with delish coffees to the sweet sounds of a Kubik DJ (more on Kubik later).

Melbourne Music Week will feature over 65 events including live performances, DJ gigs, industry summits and kids’ programs.

Melbourne’s stylish hipsters awaiting the launch of Melbourne Music Week by Lord Mayor Robert Doyle.

 The MMW team had decorated the multi-purpose space to the rear of Thousand Pound Bend artfully, with curated photography of Melbourne music icons lining the walls, above the tempting goodie bags to come!

MMW was launched by Lord Mayor Robert Doyle, who made a short speech which highlighted the diverse range music which has developed in Melbourne.

We were lucky enough to chat with Starr Guzman of Marksthespot, who are presenting Kubik in collaboration with Melbourne Music Week. We have an exclusive interview with Starr upcoming on the Ruby Assembly Blog – but for now, make sure you remember the name Kubik. To be constructed on Birrarung Marr, Kubik is an interactive music venue made from illuminated water tanks synchronized to music. We love how ‘Barbarella’ this idea sounds! Kubik is the brainchild of German designers Balestra Berlin,  and the installation has travelled globally as part of many other festivals. Artists such as Cut Copy, Midnight Juggernauts and The Raah Project will be playing at Kubik during MMW. Click here for tickets and details.

Kubik will also be a french cafe and bakery by day during Melbourne Music Week, with delights such as these delicate macarons from South Melbourne’s Chez Dre. With Melbourne in the grip of electronica AND frenchy chic, it looks like Melbourne Music Week will be a careful curation of all things hip and trending in our town.

Melbourne Music Week. Not to be missed – neither the macarons, nor the sweet beats. See you there, Ruby Assembly style.

By | 2011-10-28T04:40:13+00:00 October 28th, 2011|Uncategorized|0 Comments

About the Author:

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Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.

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  1. Claire November 1, 2011 at 10:10 am - Reply

    Looks fun, and love those posters, very unique…

    By the way the DJ is JPS. He’s great!

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