The Blog

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Working in Harmony: Agency and Marketing Manager Collaborations

Today's blog is one specifically for my colleagues in the marketing category. Particularly those of you who have found themselves in the thrall of fraught communication battles fought from the respective positions of marketing manager and agency talent. Too often, poor relationships between creative agencies and internal marketing managers result in substandard outcomes for clients. This is unacceptable, and all too common a phenomenon. A breakdown in creative relationships is evinced [...]

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Living Your Worst Life

From the moment our blue-lit faces take their first scroll through Instagram in the am to our last sharing of a savage meme with our #girlsquad before we hit the sack, our daily experience is dotted with reminders to live our best lives. Obviously, it's tiring. Massaging your psyche with images of people supping champagne atop the Eiffel Tower, or rejoicing about their dramatic 'before and after' body transformations can [...]

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Unbreakable Brokers: The New Generation of Marketers

Brokers. They're an essential element of the Australian real estate market equation. Did you know that 56% of residential loans are written by brokers? The use of brokers to finance property - as opposed to the 'big four' banks direct - has grown year-on-year. In short: Australia's cynicism about large banking institutions has helped mortgage brokers increase their market share. Yet the Royal Commission into Banking - and the subsequent recommendations [...]

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A Decade of Business Lessons

2018 has been a big year thus far at Ruby Assembly. We've undertaken a rebrand. We're celebrating a decade of social media. And we're only half-way through the year. You learn a lot in a decade on earth, and you learn a whole lot when you've gone 'off grid' and choose to run your own business. Now is the ideal time to reflect on each year in business, and the key [...]

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Choose Your Guru

Insta-baddies. High Priestesses. Multi-level-marketing legends. Business and lifestyle coaches. Vloggers. #Bosses. Choose your guru wisely. I've been in business for a decade, which is long enough for me to understand that when it comes to gurus, not all are made equal. In the start-up community in particular, there are plenty of lions out there looking to make a quick buck from lambs. When you're in start-up and trying new things, [...]

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Business With a Pulse: Brand Activations

"Let's have a brand activation." Wossat? Activation is a fancy PR/marketing word that came in around the same time as 'influencers'. An activation, in short, is a way of bringing your brand into the real world. It can mean a variety of things - everything from blokes dressed as strawberries giving away yogurt at Spencer Street Station, to a promotion that delivers kittens to workplaces for the afternoon. Activations are powerful because [...]

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Why Hiring Fails Hurt So Bad

Today's blog is a shout-out to all the recruiters, HR experts and business owners in the crowd. We know your pain. And it's not dealing with customer complaints or supply issues (although those are a real pain in the butt, there's no denying it). Your biggest pain is recruiting well. Whether you own a bakery, a law firm, an architecture firm or an accounting practice - the success of your business [...]

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Women to Watch

After attending a great International Women's Day 2018 luncheon, I got to thinking about the inspiring women in my life. Some of them I know, some of them I stalk (just a little) on Instagram, some I listen to on Podcasts or read over a leisurely hot cross bun, and others I am related to. Here they are in no particular order: women to watch, one and all. Happy #IWD2018, [...]

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Social Media for Business: Dean Salomone, Franchise Developer

Having a social media strategy in place is important for all businesses - and it's of particular value when you're involved in the development of franchises. Dean Salomone of popular Italian food franchise Rozzi's Fresh Kitchen is an authority in the world of Australian franchising. At the helm of a quickly-expanding nationwide franchise, Dean sat down with Iolanthe from Ruby Assembly to discuss the challenges faced by the food industry, ethical [...]

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Ruby Assembly’s Ultimate Guide to Summer 2018

Ruby Assembly's annual holiday blog for is a departure from years past. Rather than glittering gowns, faux snow (snaux?) and floral wreaths, Ruby Assembly present you with our Ultimate Guide to Summer 2018. When I think of Aussie Summers, it's the delights of the domestic that speak to me of seasonal cheer. That's why we chose to shoot our holiday guide at our local haven of frill-free Christmas treats: Northcote [...]

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