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A woman's relationship with her fertility is a complex one. It is one that changes regularly across her lifetime, and defines many of her choices and the risks she elects to take with her fate. When we're teenage girls, we wait for our periods to arrive - fascinated by our changing bodies, simultaneously horrified and proud of our bleed and the maturation it precedes. Soon, it promises us, soon we [...]

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Hunter Gatherer

If you had a business avatar, what might you be? Are you a farmer, digging deep and cultivating clients? Perhaps you're a hunter, who seeks to build new relationships and win hearts? Is your first inclination and pleasure to nurture or to hunt? In popular business culture and corporate myth-telling (I'm looking at you, Suits, Billions, BRW and The Wolf of Wall Street), we're regularly presented with one particular idea of a [...]

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On Boundaries

2019 has been a year of boundaries. Of reconsidering them, setting them, respecting them, pushing them and breaking them. It's had me reflecting on how individual each of our boundary settings are, and how these boundaries might change over our lifetime as influenced by our experiences. One person's safety-setting boundary is another's claustrophobic straightjacket. In this blog, I share my ideas on the boundaries of the professional and the personal [...]

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Going Up

When I got my first 'adult' job, I was working in an estate agency on Albert Street in East Melbourne, opposite the Fitzroy Gardens. I loved being able to wander through the conservatory on my occasional lunch breaks, and the view of the city as I walked by St Patrick's Cathedral and past Orica House made my heart sing with pride at our compact, beauteous town. Orica House on Albert [...]

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On Dressing for your Client

One of the great joys of being self-employed is being your own brand 100% of the time. Whilst taking the position of 'brand as person' can have some challenges of execution when you're going through vulnerable periods, overall I have found it both a liberating and empowering attitude. I remember being an estate agent many years ago, and standing in my suit and heels for hours on end. At the time, [...]

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Serious Women’s Business: Live

Ruby Assembly's networking organisation Serious Women's Business Northside is now in its fourth year, with over 500 members in our diverse community of female, Melbourne-based entrepreneurs. Last week we collaborated with East Brunswick Village to host a SWB Live event at their Nicholson Street display suite, where champagne flowed, delicious modern Egyptian catering was plentiful, and our surrounds were rich with art and culture - there was plenty of opportunity for connection [...]

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How Not To Spend Your Marketing Budget

"So, what do you do to show your love and gratitude to your clients? What investment will you make in reputation marketing this year? What's on the agenda to delight for 2019?" I ask. More regularly than not, the response from the business owner I'm working with is an uncomfortable "Ahhh ... that's something we've kind of dropped the ball on. I think we've got some pens somewhere, we give [...]

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10 Things That Are More Fun Than Worrying About Your Business

Being in business - whether you're a sole trader or a company Director - is often all consuming. The dynamic you have with your business will share many of the aspects found in a committed, long-term relationship. There are times of complete infatuation where you just can't get enough of the gig.  There can be spells of boredom, months of intense pride and of anticipation before big projects. Then there are the doldrums [...]

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On Fyre: Business Lessons from Fyre Festival

Unaware of Fyre Festival? Please let me know which social media-free parallel universe you've been hanging out in - because I want in. But before I go there with you (posse of models and Ja Rule in tow), I want to highlight several things your business can learn from the Fyre Festival mishap. Fyre Festival was a hugely-hyped event that failed spectacularly in 2017. Billed as an ultra-luxe island getaway [...]

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Conferencing Your Business: What I learned at the Melbourne Real Estate Conference

I first heard about James Tostevin's Melbourne Real Estate Conference in late 2018.  I was excited. Finally, someone was bringing a challenge to AREC. If you're not familiar with Australia's real estate industry, AREC is known as the industry event of the year. It features headline international speakers, and the opportunity to hear from local leaders. It goes for three days, which makes for a significant amount of potential shenanigans when agents play [...]

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