The Blog

Our latest insights


Teenage Dirtbag: Are You a Business Adolescent?

Adolescence. Woah. What a gross time. Sure, those in-between years offer some nostalgic moments; dancing to SClub7 on a Saturday night in a disco-ball-lit garage 15th birthday in Park Orchards, the camaraderie of school plays and Stoli-laden afterparties, long bus trips with mates listening to Nirvana's MTV special, poring over Dolly magazine. Then there are the yech moments. The school camp fails, the embarrassing crushes, the bindi-wearing, polyester Dangerfield flare-wearing [...]

By |

The First Two Weeks: What Happens When You Leave A Marriage

So you've left a relationship that doesn't serve you. May I be the first to say: congratulations. I recall those first few months after having left a marriage, when I shared my life news with friends and colleagues. My favorite response was from those who - with vim and vigour - would slap me on the arm or give me a hug and say 'Well done! Congratulations!'. I loved the tacit [...]

By |

Should Your Business Hold a Position on Vaccination?

In many of our client meetings, my colleagues and I are having conversations around mandatory vaccination. The discussions are not so much about whether we are vaccinated as a business (yes, we are btw). Rather, they're conversations led by the businesses we represent - workshopping whether or not they should hold a position on vaccination as an entity. In some cases, organisations are strident: yes, they are pro-vaccination and will [...]

By |

The Divorce Playbook: Introducing The Project

The most difficult, painful and distressing experience of my life was the breakdown of my first marriage. It was both the most terrible and the most powerful rite of passage I've traversed, and I have been ruminating for nearly three years on how to write about this time in a way that will be most valuable. Having gone through this process, I have learned many useful things I am itching to share; [...]

By |

Never Log In

This AM, my husband and I were up at 6:30 am with our teething babe. We turned on the heater, made cups of tea and had fruit toast plastered liberally with speculoos spread (if you know, you know). And whilst we get our daily news courtesy of Google Assistant, our morning ritual more often than not begins by checking in with our favorite vloggers. I must confess that I have [...]

By |

No Money, No Problems? The Ethics of Referrals

Do you expect to be paid for giving a referral? I don't. And even when other parties have offered to pay me a referral fee, I decline. All I want from my referrals is to ensure that my client enjoys a level of service and quality of delivery that matches Ruby Assembly's standard. In today's blog, I highlight why cash-conditional referrals can be problematic and lead to poor client outcomes [...]

By |

The Wild Power of Saying No

Reader - I had a choice to make. A tough one. I could acquiesce to the client's demand that I edit my Service Agreement to their liking, or I could stick with my guns. Sticking to my guns would cost me a potential $24,000 in fees. So... what did I do? And - more importantly, faced with this conundrum - what would you do? We all have different 'red flags' in our [...]

By |

How Parenthood Takes Entrepreneurs Next Level

Late last year, my husband and I became parents to a spiffing little lady. The experience has been an unmitigated delight, with any speed-bumps encountered barely memorable when compared to her sunny, funny presence. After barely three months, I returned to work - and so our newly-minted family's workweek rhythm began to find its groove. And while life is certainly more complex, it is all the richer for it. Like many [...]

By |

Growing Business and Baby

I find myself in now in the first week of maternity leave, at a heaving 36 weeks pregnant. Our much-longed for baby is nearly ready to make their appearance, and my husband and I are simultaneously excited and nervous. I haven't shared much about my being pregnant over the past nine months, although many of you will have noticed from recent photography used by Ruby Assembly that I'm definitely looking [...]

By |

A Marketer’s Guide: Identifying Business Owners Who Are Beyond Help

The success of a business is ultimately predicated by the attitude of the organisation's leader.  No matter how talented a team of creatives, salespeople, digital strategists, product developers, scientists or researchers - the 'decision maker' is the one who supports growth and innovation, or hinders a brand. I'm reflecting on this subject as I was recently engaged to undertake a strategy audit with a marketing team from a staple Australian [...]

By |

Subscribe to our newsletter to receive our insights as they get published.

Go to Top