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Social Media & Your AirBnB

When it comes to making sure your short stay accommodation is booked year-round, how much responsibility are you taking for winning (and keeping) guests as clients? AirBnB, Stayz and similar have forever changed the nature of guest accommodation globally. When AirBnB exploded as a phenomenon, it was touted as a way to make extra income by offering your spare room to travellers. It has evolved (or de-volved, depending on your position) into [...]

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Don’t Put All Your Eggs in One Social Media Basket

If you want to future-proof your business, don't put all your eggs in one social media basket. Often I mentor businesses who have put huge effort into one platform, as they consider that is predominantly where their ideal customer lurks. If they're in eCommerce, they may have heavily invested in growing their Instagram or Facebook audience. If they're service-based, they may be solely focused on LinkedIn content. Both of these approaches to [...]

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It Adds Up: Social Media for Accountants

"Isn't creating social media content for accountants really, really boring? I mean, how can you enjoy it - really?" I've been asked this question many a time by incredulous individuals who think accounting is terrifically dull. And I'm always so, so pleased to respond with an emphatic 'No - I love working with accounting practices on their social media content.' And reader, it's true - I'm not being trite. Accounting is an essential [...]

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Working in Harmony: Agency and Marketing Manager Collaborations

Today's blog is one specifically for my colleagues in the marketing category. Particularly those of you who have found themselves in the thrall of fraught communication battles fought from the respective positions of marketing manager and agency talent. Too often, poor relationships between creative agencies and internal marketing managers result in substandard outcomes for clients. This is unacceptable, and all too common a phenomenon. A breakdown in creative relationships is evinced [...]

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Living Your Worst Life

From the moment our blue-lit faces take their first scroll through Instagram in the am to our last sharing of a savage meme with our #girlsquad before we hit the sack, our daily experience is dotted with reminders to live our best lives. Obviously, it's tiring. Massaging your psyche with images of people supping champagne atop the Eiffel Tower, or rejoicing about their dramatic 'before and after' body transformations can [...]

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Unbreakable Brokers: The New Generation of Marketers

Brokers. They're an essential element of the Australian real estate market equation. Did you know that 56% of residential loans are written by brokers? The use of brokers to finance property - as opposed to the 'big four' banks direct - has grown year-on-year. In short: Australia's cynicism about large banking institutions has helped mortgage brokers increase their market share. Yet the Royal Commission into Banking - and the subsequent recommendations [...]

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A Decade of Business Lessons

2018 has been a big year thus far at Ruby Assembly. We've undertaken a rebrand. We're celebrating a decade of social media. And we're only half-way through the year. You learn a lot in a decade on earth, and you learn a whole lot when you've gone 'off grid' and choose to run your own business. Now is the ideal time to reflect on each year in business, and the key [...]

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Choose Your Guru

Insta-baddies. High Priestesses. Multi-level-marketing legends. Business and lifestyle coaches. Vloggers. #Bosses. Choose your guru wisely. I've been in business for a decade, which is long enough for me to understand that when it comes to gurus, not all are made equal. In the start-up community in particular, there are plenty of lions out there looking to make a quick buck from lambs. When you're in start-up and trying new things, [...]

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Business With a Pulse: Brand Activations

"Let's have a brand activation." Wossat? Activation is a fancy PR/marketing word that came in around the same time as 'influencers'. An activation, in short, is a way of bringing your brand into the real world. It can mean a variety of things - everything from blokes dressed as strawberries giving away yogurt at Spencer Street Station, to a promotion that delivers kittens to workplaces for the afternoon. Activations are powerful because [...]

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Why Hiring Fails Hurt So Bad

Today's blog is a shout-out to all the recruiters, HR experts and business owners in the crowd. We know your pain. And it's not dealing with customer complaints or supply issues (although those are a real pain in the butt, there's no denying it). Your biggest pain is recruiting well. Whether you own a bakery, a law firm, an architecture firm or an accounting practice - the success of your business [...]

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