At 20 years of age, the Virgin Australia Melbourne Fashion Festival has matured into a full program of more than just runways, bubbles and air-kisses. Last week, festival CEO Graeme Lewsey spoke to the media at the launch of VAMFF’s Cultural Program held at Sophie Gannon Gallery, where we were briefed on the festivals’ Project Series in partnership with buro24/7, the Fashion Film Series and the Fashion Writing Series.
With the Cultural Program starting on Feb 13, you’ve got a few weeks to excite your passion for fashion before the runways begin at the beautiful Royal Exhibition Building in Carlton on March 7th. Having cast our eyes over the event’s program – dubbed InDetail* – we present our unmissable event highlights for #VAMFF16.
Head Babes in Charge – Offsite Runway
Iconic independent designers Edgeley, Gun Shy and Doodad and Fandango have come together to present ‘Head Babes in Charge’, a celebration of the power of glamour, women in rock and the joyful irreverence of pop art. Talent, style and skill converge at the edge of the city as the babes and their collections take over the runway. Held at the Food Court Art Space in Docklands, this is going to be one helluva ride.
Eat My Style
One for the sweeties in the crowd! Eat My Style fuses food and fashion, showcasing fashion-inspired dessert collaborations between local designers and award-winning dessert boutiques. Some of my favorite designer and dessert combos include Life with Bibelot : Bibelot x Life With Bird and Pine Limedrop Splash : Burch & Purchese Sweet Studio x Limedrop. Find them at participating dessert boutiques, where you’ll also be given a limited-edition Megan Hess print celebrating the Eat My Style collab of that boutique.
Fashion Film Series
The Fashion Film Series is the leading platform in Australia for the exposure and recognition of emerging and established filmmakers in the local and global fashion industries. At VAMFF’S Cultural Program launch, we were treated to a viewing of all 13 films at ACMI, particularly enjoying CHORUS x BERTIE BLACKMAN Strangers in a Moment – not least because it was shot at the Olinda Pool in the Dandenong Ranges – home of my misspent youth! For a screening guide, click here.
Unclasped: Discovering Contemporary Greek Jewellery
Held at the Hellenic Museum, Unclasped is a collection of works from 22 local and international jewellers that explores the connection between identity and place. The pieces reflect the relationships between history, traditions and cultural identity which shape and inform the artist’s practice.