Aussie, Aussie, Aussie!


Aussie, Aussie, Aussie? Oi, oi, oi! Gosh – don’t we love our sports in Melbourne? It appears we are increasingly loving our sports when it comes to fashion too, as last night’s Runway 5 at VAMFF showed. Easy-wearing, sports-style pieces from popular brands such as Cameo the label and Finders Keepers raced down the runway, in shades of pleather (ain’t no shame) and muted tropical prints. I myself touted Australian style with my vintage printed cotton gown and beautiful hand-painted ceramic eucalypt badge from label Ossiteralia. More to come on Ossiteralia in future posts, lovers of Australian flora!


Fine to see you: lots of people-spotting and chance encounters with colleagues like Lisa of Couturing (right) in Maticevski.


The V.I.P. suite was a neat place to enjoy a Pommery or two prior to the parade. Hey Mr DJ.


Side-boob alert! From Finders Keepers the label.


t-shirt makes a bustier dress casual : Finders Keepers


Bladerunner droid chic : Wild Horses


Giraffes like fedoras too: Jagger The Label


My favorite of the evening – a peach confection by Cameo the label


Jungle prints from Cameo the label

By |2018-07-02T00:34:19+11:00March 21st, 2014|Uncategorized|0 Comments

About the Author:

Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.

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