Eastern Color Block: VAMFF Runway 3

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Hipsters were a go-go at last night’s Frankie Runway for VAMFF, as lithe models wandered down a runway artfully littered with green succulent plants. A runway of easy-wear casual pieces for a Melbourne winter, Alpha 60 were without doubt the standout with their rich colorblocked pieces in Soviet coral and felty grey.

Much gratitude must go to wonderful photographer Jennifer Estrada of Mirar PR fame, for access to VAMFF 2014.

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My favorite gown of the night – a billowy coral piece which feels as an urban interpretation of Valentino. Monastic, simple. Anna Schwartz would wear this while planning world domination ( I like to imagine).
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Leonard St and Gorman shared similar palettes. Easy-to-wear, cute – not groundbreaking,  but sweet and friendly for an afternoon out in the laneways of the city.

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Bold azure blocks from Jolet. I could definitely see myself wearing this to the upcoming Jean-Paul Gaultier exhibition at the NGV.
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Cherry red cape and gown from bul.

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These autumnal russets could be direct from the Cinecitta filming of Rome.

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Kuwaii finished things off with a touch of strawberry-fuschia sweetness and peekaboo squares.

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Do you wear a seasonal wardrobe, and pack some items awaycarefully for the winter? I’d like to think I do… but in reality I usually add long-sleeved woollens under summer dresses to extend their wear. In summary, Runway 3 wasn’t an event  full of grand theatrics, but I can certainly see some of the ruddy bright gowns featured on the grand dames of our town.

By | 2018-07-02T00:35:58+00:00 March 20th, 2014|Uncategorized|0 Comments

About the Author:

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Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.

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