Ruby Assembly for Melissa Shoes

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I am so excited to share my latest Ruby Assembly style editorial with you! It features two of my favorite things – those being Gelato Messina and Melissa Shoes. Melissa Shoes have been a favorite of mine for some years – for both the shoe’s sweet candyshop fragrance and ingenious shapes facilitated by a unique rubber-mould construction. Messina is a more recent addition to my perfect weekend treat – but a firm favorite, none the less.

When Melissa Shoes asked me to help promote their Karl Lagerfeld capsule collection – which features notably the ‘KL Incense’ heel with a kitschy, glittery icecream on its heel – I could think of no better place to shoot the editorial than my favorite gelateria, Messina.
If you love these sweetie-pie heels as much as I do, visit the Melissa Shoes website to explore the full range of Karl Lagerfeld capsule collection shoes. And for a limited time, you’ll receive a pair of ‘KL Ginga’ shoes FREE with any purchase from the Karl Lagerfeld for Melissa Shoes range! Kawaii!
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Divine to eat icecream in, or wear with a retro wiggle dress, or rock with super-high sprayed on jeans. KL Incense.

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Ooh, delicious. I enjoyed a raspberry sorbet gelato as we took these photos mid-morning for beautiful light. In the afternoon, I’m more partial to a creamy confection such as Messina’s salted white caramel gelato.

Wearing Lulamae gown, KL Incense heels and Limecrime Velvetine in Suedeberry.

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Melissa x Karl Lagerfeld KL Ginga – these are the beauties you’ll receive as a gift when you purchase from the Melissa x Karl Lagerfeld capsule collection for a limited time  – which are pretty much My Little Pony in a shoe. I’m looking forward to wear these in Melbourne’s rainy winter with thick tights.
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Any gelateria which references 90’s rnb tune ‘Return of the Mac’ and Fergie from the Blackeyed Peas ‘My Lovely Lady Plums’ has the OFFICIAL Ruby Assembly seal of approval.
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At Messina on bustling Smith Street in Collingwood, you can see delicious gelati confections being made before your eyes. This ain’t yo Nonna’s gelati.

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And these ain’t yo’ grandma’s heels.

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Thankyou to : Melissa Shoes, Gelato Messina and Ellana Katos.

Click here to explore Melissa Shoes and get your tootsies in a pair of Karl Lagerfeld delights.

By | 2018-07-02T09:24:33+00:00 February 18th, 2014|Uncategorized|0 Comments

About the Author:

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Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.

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