Painted Beauty: VAMFF Makeup Preview

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Makeup defines and finesses a look – making one’s Gatsby a little greater, one’s Dietrich a little archer, one’s Donna a bit more Summer. With VAMFF so close we can almost hear the pounding runway soundtrack and smell the hairspray, Ruby Assembly enjoyed a preview of L’Oreal’s key looks for the 2014 festival, featuring L’Oreal Paris Makeup Director Elsa Morgan and VAMFF CEO Graeme Lewsey. Here are the highlights – featuring our favorite ‘Harper’s Bazaar’ inspired Valentino-look modelled by Philippa Gleeson (above).

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A host of eminently wearable (yet glamorous) looks rely on dewy, modern finishes that look super clean. CEO Graeme Lewsey informed me that L’Oreal Paris will be creating a Boutique at the VAMFF Docklands site, where guests can purchase a complete runway look fresh from the show.
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L’Oreal Paris Makeup Director confided that this ‘Cosmopolitan’ inspired look with a rich, flicked cat’s eye was her favorite most ‘on trend’ look. There’s also a darkly delicious ManRay look to be debuted on the runway …. I’m looking forward to seeing how that is interpreted.
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Would you dare to orange-bronze flare? Edgey and very modern.

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All five looks, from demure to decadent. Which is your favorite? Do you think you’d be willing to change up your makeup routine if you had more brushes, or better application skills?

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Say cheese! Elsa Morgan and Graeme Lewsey strike a pose.

By | 2018-07-02T09:55:10+00:00 January 16th, 2014|Uncategorized|0 Comments

About the Author:

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Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.

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