Ruby Slipper @ Kmart Spring Summer Launch


When it comes to fashion, I’m a bit of a bowerbird. There’s no judgey-wudgey from Ruby Slipper when it comes to clothing – as I’m a firm believer in mixing ‘high and low’ fashion. After all, weekly budgets are quite real. If you’re anything like me, you’ve got to make sure bills are paid in a timely fashion – and purchasing the latest MiuMiu or LV bag isn’t always on top of the priority list. Of course, that doesn’t mean you don’t like to enjoy current style trends – amirite?

This morning I attended the launch of a new-look Kmart with their Spring/Summer collection. Their fashion director spoke about the new focus Kmart had on fashion that was competitively priced, emulating current trends whilst being produced ethically and in an accountable fashion with partner factories internationally. At a Q&A after the runway, I asked if they would be putting further information about the production of their fashion lines on their website – which they will soon be doing. Stay tuned for that and visit their website here.


Beautifully merchandised, the new-look Kmart stock ticks all the right boxes for picnics, the races and summer holidays. Mock-ostrich and chainlink bags? Niiiice.


Real-world models strutted the runway – they were all Kmart staff or family. Nice to see non-models types looking fresh and fashionable – and smiling! No meangirl stares here.




I also chatted to a number of Kmart’s fashion designers, who said they were inspired by blogs, Instagram and Pinterest when it came to designing their collections – usually, a year in advance. Next year? Expect sportluxe as a trend to continue – but this time in stunning florals. Enjoy black and white while it’s here – it’ll be gone before you know it.

A fine start to the day with Sarah – here’s to some colorful, non-budget-breaking and accountably-produced fashion this Spring.


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