Ruby Assembly @ L’Oreal Paris Runway 07


For much of 2013’s LMFF, I was concerned with taking images and was suitably weighed down with camera gear and technology (iPads, zoom lenses, you name it – it’s in the Longchamp!). As a result, I didn’t feel I really ‘fashioned’ much myself, and made amends for my flat-shoe wearing comfort on the last night of the festival. My theme? Rose gold warrior – wearing Lydra leggings, glittering futuristic Melissa shoes and rose-gold peplum from Cotton On (no, really). I completed the ensemble with a rose-gold necklace woven into my hair. Voila – runway ready!


L’Oreal Paris Runway 07 was presented by Frankie Magazine, so a suitably crafty-natty-indie vibe was created on the runway with sheaves of long, golden wheat.


First up: Karen Walker (famous for those brilliant sunglasses). The clothes were fun too – proper winter woollens highlighted with volume and gathering. A great designer to start the show with, as Walker’s round-necked pieces enhanced the textured, bouffy hair and minimal-punchy makeup on on the models. Fun!


Kuwaii featured modern-day Agent 99’s in mod-shapes, matching pastel Stetsons and two-piece outfits.



Leonard Street accessorized models with soft leather backpacks, packed full of long golden wheat, waving above their heads like millinery. Beanies, scarves, deeply-colored woollen jackets – this is runway wear your Granny would approve of for its warming qualities! Just right for Melbourne.



Secret South¬†presented my favourite collection from this runway, creating a kind of 70’s meets Ottoman design aesthetic. The regal shades of tessellated silk shirting were enhanced by a reverse-snood scarf. An easy to wear, super-stylish way of making your wardrobe new again with a couple of their patterned items.


Jolet’s runway also featured a Hedi Slimane-inspired bolero hat – seemingly the iconic accessory for this season. I liked the super-structured Elizabethan tunic (top) for its volume and strangeness. Contemporary digital prints also formed the basis of this collection.


Gorman brought the goodies with their tried-n-tested brand of Melbourne-girl chic. Bright coats, leopard print, easy to wear, modern shapes. Nothing too adventurous, but failsafe and fun.

By |2013-04-04T05:40:43+11:00April 4th, 2013|Uncategorized|0 Comments

About the Author:

Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.

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  1. katypotaty April 4, 2013 at 7:36 am - Reply

    Whoa! That Secret South collection looks stunning – absolutely wearable!

    And your Lydra leggings? Divine!

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