Ruby Assembly @ L’Oreal Paris Runway 05


Today’s Ruby Assembly blog covers highlights from the L’Oreal Melbourne Fashion Festival Runway 05 – Harper’s Bazaar. Standouts of the evening were Ellery, Bassike and Karla Spetic.


Why yes. Why not start the night right at the VIP LMFF Lounge? Chambord cocktails, canapes and a fully stocked buffet table. Who says fashion doesn’t eat?


Sass & Bide. I like their winter woollies and quasi-Peruvian capes. Can’t say I notice a real progression in their trend,  however.



Ellery offered a range of casual to more formal attire. This beautiful maroon gown was very Pre-Raphaelite, with elegant drape, texture in sequins and sexiness from sheer materials.



Karla Spetic with glorious patterns and a red velvet jumpsuit. You all know how I feel about jumpsuits! Comfortable AND glamorous.



Easton Pearson featured modern floral prints that felt uniquely antipodean, in addition to beaded delicate tea gowns.


Bassike were certainly touted by many  bloggers as hottest on the runway – with their leather tunic-top (right) proving a hit. I like the tough man-styling of their A/W collections.


By |2013-03-25T04:41:08+00:00March 25th, 2013|Uncategorized|0 Comments

About the Author:

Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.

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