Ruby Assembly @ The Spirit of the Black Dress Media Launch


What’s that in the air? The scent of fashion festival frenzy that’s about to hit Melbourne, that’s what! The Spirit of the Black Dress winning gowns for 2013 were showcased yesterday at the official media launch on the steps of the Melbourne Convention Centre, the venue of next week’s gala runway and film reveal. For many, The Spirit of the Black Dress runway will be the first event in the must-anticipated L’Oreal Melbourne Fashion Festival. See you there!


As always, a wide variety of designs were included in the top 10. Texture, shape, volume, drape – it was all on display. Our personal favorite? The sheer lace number on the right, featuring a heavy detailed train.


For further details on the winning designers from The Spirit of the Black Dress 2013, please click here.

By |2013-03-08T06:03:35+00:00March 8th, 2013|Uncategorized|0 Comments

About the Author:

Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.

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