Ruby Assembly @ BusinessChic LBD Book Launch

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Last week my dear friend and fellow-blogger Cheryl Lin of Business Chic launched her book and held her first exhibition – all in one week! Her popular business-fashion centric blog also celebrated its third year in existence – so really, there’s lots about Cheryl and her creative endeavors to celebrate. Today, we feature highlights from the whizzbang event her launch party at Melbourne Central’s community Garden was.

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Here’s the lady of the hour – Cheryl Lin of Business Chic! Cheryl has been creating brilliant and innovative street-style blog content whilst also holding down a day job. She decided to undertake a challenge in 2012 – that of styling the same Bento dress 52 different ways. Tackling ideas of local purchase, sustainability and invention, Cheryl’s Little Black Dress Project has now become a published piece of work (and a nifty gifty idea for the business woman in your life!), charting the multitude of ways you can reinvent one key wardrobe staple.

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Visit Melbourne Central’s Community Garden to see the Little Black Dress project exhibition during LMFF 2013.

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It’s a fib that EVERYONE in Melbourne loves black. Marianne from Esme & The Laneway and myself are quite partial to vintage florals.

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It can’t be denied that Sarah from StyleMelbourne cuts a mean figure in a black jacket, however. Nice new ‘do too!

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Tasty treats, nifty folks.

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Cheryl Lin with Sarah Gale, officially launching the LBD project exhibition. Congratulations, Cheryl!

By | 2013-03-05T03:19:18+00:00 March 5th, 2013|Uncategorized|0 Comments

About the Author:

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Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.

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  1. Marianne March 5, 2013 at 6:15 am - Reply

    It was a wonderful night and I’m so happy for Cheryl! x

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