Ruby Assembly @ AB Makeup by Antoinette Bekos Launch

Last night I had the pleasure of attending the launch of AB Makeup by Antoinette  Bekos at Las Chicas in Carlisle Street, Balaclava. Antoinette (picture above with yours truly) is a veteran makeup artist – indeed, she’s the Head of Hair and Makeup at Channel Ten. Presenting well-known media personalities at their best is something Antoinette has great experience with – having been Bert Newton’s personal makeup artist and beautifying the likes of Chrissie Swan et al. Antoinette felt that there was a gap in the Australian market for a beautiful foundation solution. Thus was born AB Makeup, a luxe product made in New York – and a range that covers off on all the essentials beautifully. To date, we’ve had the experience of wearing AB Makeup’s lipsticks and glosses (both of which have light finishes, are comfortable to wear, and never give one ‘the dreaded line’ – you know what I mean). We’re looking forward to road-testing her range of primers, concealers and foundations over the Spring Racing season where product longevity is at its most important!

For more details and to discover AB Makeup by Antoinette Bekos, click here.

Las Chicas was an excellent, intimate venue to showcase AB Makeup’s collection – and see Antoinette at work!

These ladies know maquillage : L-R Lady Melbourne, Sofie Camili of Fame PR and Kyra Pybus of Pybus PR

Stuart Cox of stuartcox, Sharon Hughes from Zabe and Sofie Camili

Sofie talking about Antoinette’s new makeup range to round off the evening

A beautiful subject: Antoinette creates a soft, dewy look on Lady Melbourne

By |2012-09-12T05:13:26+10:00September 12th, 2012|Uncategorized|2 Comments

About the Author:

Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.


  1. Susan Young October 10, 2012 at 5:09 am - Reply

    It would be great to know where AB Products are going to be stocked, I’m always looking for the perfect foundation and would love to give it a road test!

Leave A Comment