Ruby Assembly @ Shu Restaurant Launch

Last week  Shu Restaurant in Collingwood opened its doors to more than nearly 200 arty/foody/fashion types, who enjoyed crisp bubbly Laurent-Perrier and Capi drinks while socialising and snacking upon the delicate oysters and traditional Sichuan fare that came from the bustling kitchen. Ruby Assembly were excited to attend, and look forward to taking  the time for a proper sit-down meal at Shu in the near future.

Minimalist and industrial in design, the front window looks more gallery than temple to all things culinary – filled with a vignette of farm animals and a towering, neon tower of Philippe Starck ‘Ghost’ chairs. Shu will likely be a multi-disciplinary space with a gallery zone to the rear of the site. The cuisine itself is traditional Sichuan-style using fresh and organic local produce.

Top: Kyra Pybus of Pybus PR and Iolanthe from Ruby Assembly. Bottom: Designer Adam Tsen and friend.

Clockwise, starting far left: Irish Rivera of Stylezilla, James Banham of Ravishing Retail and Calvin Chong from Vanity Press, Sofie Camili of Fame PR and Iolanthe Gabrie, Shu Liu giving his heartwarming thankyou speech.

Watch this space – Shu Restaurant is rich with possibility and we look  forward to seeing how Shu’s passion and enthusiasm translates into the Melbourne dining scene. The launch was a success, buzzing with people all wishing Shu Restaurant well for the future. How auspicious!

By | 2012-05-31T06:15:26+00:00 May 31st, 2012|Uncategorized|0 Comments

About the Author:

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Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.

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  1. Sofie June 1, 2012 at 4:40 am - Reply

    Such a fun night – what a super crowd! Lovely pics!

    S x

  2. […] dubbed ‘The Pollock’ thanks to its spattered, pointy modish look. Taken at the opening of Shu Restaurant with Kyra Pybus of Pybus […]

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