Ruby Assembly @ Leiela Staging Glamour

Yesterday, glamour went mobile across Melbourne in the Leiela Staging Glamour extravaganza. As part of the L’Oreal Melbourne Fashion Festival Cultural Program, Leiela evening gowns put it upon themselves to up the anti on style in neighbourhoods from Moonee Ponds to Melbourne and Docklands. Sara (a key team member of Leiela) shows off the custom Leiela ‘dressing room’ van where the magical transformations took place!

Left: Designer Lucy Laurita (in light blue Tahni gown) selecting a member of the public to participate. Right: Mobile makeovers!

As the team went from location to location around town (announcing their next movements on the official Leiela Facebook page), ladies were chosen to undertake a full makeover – with a gown, hair, makeup and photography. You may now vote for your favorite Leiela makeover on their Facebook page – and go into the draw to win a range of prizes too. The winner will be drawn tomorrow (15th March 2012).

Left: Leiela Staging Glamour participant being interview. Right: Leiela designer Lucy Laurita.

The team that made it happen: Muk hair and Leiela’s Lucy and Sara. Congratulations!

By | 2012-03-14T05:02:12+00:00 March 14th, 2012|Uncategorized|0 Comments

About the Author:

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Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.

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