Ruby Assembly @ LMFF Launch Party & Runway

L’Oreal Melbourne Fashion Festival swung into full gear by the waterside at Docklands last night, with a block-style party launch to the anticipated David Jones Runway. Bright eyed and bushy-tailed, Melbournites flocked to the much-publicized launch for a serious dose of people-watching and fashionising. I was dressed by local Melbourne fashion label Leiela for the event in the ‘Tahni’ tunic.

The LMFF event keeps getting bigger each year, as you can see from the festival-like scenery above. There were fairy lights, performing artists, music performances and an array of venues to quaff drinkies in. The fashion and blogging community were out in full force looking like the birds of paradise they are – here I am with Lisa Teh of Couturing in a glittering confection of a Rachel Gilbert   gown and lucite headpiece.

Left: Calvin Chong of Vanity Press with some Putin-worthy collar bling. Right: Regal Alicia from Sea of Ghosts.

Jane Hayes in a twist on the tuxedo with pop-bright Mulberry bag.

Left: Behold, Lisa’s glamour! Right: Fashion photographer and stylist select Meagan Harding.

Left: Sarah Kempson and Lady Melbourne. Right: Bitchin babes rocking block colour from Triple J’s Hack .

By |2012-03-09T12:17:43+10:00March 9th, 2012|Uncategorized|0 Comments

About the Author:

Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.

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