Ruby Assembly @ Cathleen Jia Autumn/Winter Launch

What better a way to spend a sunny Melbourne afternoon than by attending a new-season fashion premiere whilst quaffing vino and munching cupcakes? ‘Twas no dream, dear reader. It was today’s launch of eveningwear and cocktail dress maven Cathleen Jia’s new Autumn/Winter Collection at florist-to-the-faboosh Domain Flowers. Inset L-R: Kyra Pybus of Pybus PR, Designer Cathleen Jia, Iolanthe Gabrie.

Although an unlikely venue at first thought, Domain Flowers is a beautiful space for intimate indoor launches or parties. The jewel-like, softly glistening gowns by Catherine were offset by quietly elegant terrariums, pink blushed roses and more by Domain Flowers. Revellers were fuelled by cupcakes from new shrine to all things cupcakey Cupcake Central. The Oreo and Cookie Dough Cupcakes were very luxurious, a perfect birthday gift or special morning tea.

Cathleen Jia’s collection also include a range of delicately beaded headpieces with birdcage netting (so coquettish), and unusual lace and pearl soft-feel bracelets. Here’s Cathleen, modelling a deco-style piece that could well be worn in ABC’s upcoming Miss Fisher’s Mysteries.

Dapper host Thom Whilton of Couturing.

Emily in nautical stripes and partner in peach.

The perfect winter formal gown – weddings, parties anything courtesy of Cathleen Jia Designs.

Calvin Chong and Max, fashion blogger all the way from Torquay!

Congratulations on a beautiful launch Cathleen!

By | 2012-02-19T07:25:36+00:00 February 19th, 2012|Uncategorized|1 Comment

About the Author:

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Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.

One Comment

  1. Max McDougall February 19, 2012 at 1:29 pm - Reply

    Love this post! It was great to meet you. 🙂

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