Ruby Assembly @ The Spirit of the Black Dress

You know those times in your business life where there’s a real sense of excitement in the air? New opportunity and experience buzz around, letting new ideas come to fruition. That has been the Ruby Assembly experience of both The Spirit of the Black Dress 2011 as well as the L’Oreal Melbourne Fashion Festival. Here’s a run down and some photos of terrific talents I’ve worked with over the past couple of weeks.

If you’re not aware of what The Spirit of the Black Dress is, make sure to click the link! Under the inspiration and hard work of industry up-and-comers Jane Hayes and Tullia Jack, The Spirit of the Black Dress has become a well-respected mainstay of the LMFF. Supporting sustainable and innovative design is at the heart of this competition to create a unique work of fashion. In collaboration with Kirsten Reynolds of Kreatrix, Ruby Assembly played roving reporter behind the runway for the evening. We found our from several of Melbourne’s key makeup and hair stylists about the looks and techniques employed in creating The Spirit of The Black Dress. Chatting with James of the Boots Deparment and Zowie of Zowie Evans was so interesting, they are definitely two of Melbourne’s most creative and passionate stylists.

Kreatrix’s Kirsten Reynolds wears her New Cid top with pride next to a grinning Iolanthe from Ruby Assembly.

The runway show itself was dramatic, involving an edgy video shot in North Melbourne to begin proceedings. It truly set the feeling for the evening, as the models stalked down the runway in the beautiful one-off gowns. The makeup was pared-back and minimal, whilst the hair was ‘un-done’ with natural texture and full volume. Jane Hayes was a wonderful host for the night, making sure that the Bellinis were flowing before and after! Following are images of the event at The Trust in Flinders Lane, Melbourne.

Cue beautiful people, flashing bulbs and goodie bags as the models get their groove on.

Apres-show glamour as the models pose nearby their official photoshoot images.

Jane Hayes looking pleased as punch in a cracking jumpsuit!

By | 2011-03-16T05:21:20+00:00 March 16th, 2011|Uncategorized|0 Comments

About the Author:

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Digital polymath and Director of Melbourne’s social media agency Ruby Assembly, Iolanthe Gabrie knows good business. Creating inimitable brand content of rare depth, Iolanthe is a mentor, speaker and author with a focus on the startup space. Iolanthe builds exceptional online voices and develops productive, engaged communities across social media platforms for individuals, businesses and organisations.

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