Busines Ninja of the Week: Graham Barlow of the Ad Agency

Any advertising business which promises to “Beat Your Business Nemesis” is in the eye of Ruby Slipper truly a badass Business Ninja. This week we are please to have interviewed Graham Barlow, the Qld based director of the ‘The Ad Agency’.

Graham specializes in tailor-made, innovative and interactive advertising solutions for SME’s. He assists clients in clarifying their business goals with intelligent marketing, logos and complete campaigns. Here’s Graham!

1. What makes your business magical, setting you apart from other competitors?
You mean apart from the mask and cape? The Ad Agency’s core market are SME’s (Small to Medium Enterprise). We’re a boutique agency and absorb ourselves within our client’s business. So much so that at present one key client has even allocated a desk to The Ad Agency within their office! Many of our clients have tight marketing budgets, so we advise how to best spend their revenue investment dollars, develop the campaigns, and measure the results.

2. What are your maddest ‘ninja skillz’?
Understanding business, strategy, and knowing which forms of advertising (from the plethora to choose from) will work to generate enquiry.

3. How did your lightbulb moment in creating your business come about?
A CRASH, KAPOW and ZAAAP! There’s an incredible amount of advertising jargon out there and The Ad Agency is there to guide business through it. Our niche is in helping SME’s develop their brand strategically and above all else, generate enquiry!

4. What is your earliest memory?
The Ad Agency prefers to live in the now!

5. What would your last meal be?
What superhero wouldn’t go for a coffee and chocolate bagel?

6. What is your best tip for recruiting staff or choosing business partners?
Gut instinct. There’s a lot of villains out there.

7. What is your favourite sound?
Anything from the iphone4 at present!

8. Who would you like to invite to dinner?
The team from the Gruen Transfer.

9. Who has inspired you to be a better ‘Business Ninja’?
A thing called mediocracy.

To get in touch with Graham Barlow, email to enquiries @theadagency.net.au
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